Earthquake
Mr Modi is one of a set of savvy BJP leaders who are as comfortable with IT as with the hardline politics of the Hindu right.
This combination is believed to be central to their political appeal.
Mr Modi has wide support among party hardliners
Mr Modi has a formidable reputation as a party organiser.
This skill, along with an ability for secrecy, comes from long years of training as an RSS "pracharak" or propagandist, analysts say.
Mr Modi got his big break in the public arena when his predecessor in the state, Keshubhai Patel, was forced to step down in the fall-out from the earthquake in January 2001 that killed nearly 20,000 people.
Critics say that even if his BJP support withers, as long as Mr Modi holds the backing of the RSS he will be hard to prise from office.
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